Habits Design Studio is an international design and innovation studio founded in Milan in 2004 by Innocenzo Rifino and Diego Rossi, both graduated in industrial design at Politecnico di Milano, www.habits.it. The studio is a multi-disciplinary entity counting 30 people from different countries and is focused on interaction design to help companies build products that contribute to defining our future. The studio has managed projects within the most diverse fields, from lighting to industrial equipment, from digital products to everyday objects, and always tries to strike that delicate balance between beauty, efficacy, and simplicity in each of its designs. The group has received about 150 international awards and acknowledgments, including: ADI Index, Good Design, Red Dot Design Award, Design Plus. Habits Design Studio collaborates with Haier, Panasonic, Braun, Schindler, Comelit, De Longhi, Martinelli, Luceplan, Flos.

Diego Rossi


Designer since 2001, the year in which he graduated from Politecnico di Milano. He immediately started a collaboration with Luceplan to develop lighting fixtures, and his first design was awarded the honourable mention at the Compasso d’oro. In 2004, he and Innocenzo Rifino founded Habits design studio in Milan: a multi-disciplinary design studio operating on the international industrial design market where Diego Rossi was immediately appointed to co-creative director. In 2006, he became co-founder and technical director for Luceplan’s architectural lighting division, Elementi, for which the Habits studio designed the entire product range, which is now an integral part of Luceplan’s offer.

Innocenzo Rifino


After his degree in Industrial Design from the Politecnico di Milano in 2000, Innocenzo began his career in the product design department at Panasonic in Osaka. He completed several years of experience in interaction design and in 2004 decided to establish the studio HABITS in Milan with Diego Rossi. Today, the studio has grown into a multi-disciplinary group, winner of several awards, with a truly international reach. In 2012, Innocenzo completed his Ph.D. with a dissertation on Physical Computing applied to living spaces. Since 2005 he has been teaching industrial design for advanced products at the Design Faculty of Politecnico di Milano.