ProjectsLanerossi Store
Lanerossi's first monobrand store opens its doors in the heart of Milano Brera
Client: Lanerossi
Architect: ThirtyOne Design
Photo courtesy: ThirtyOne Design
Lanerossi's first monobrand store opens its doors in the heart of Brera, an incredibly dynamic and evocative Milanese neighborhood. In this space, a potential new reference point for customers and design lovers, the company has chosen to tell its story through the impeccable quality and beauty of its products.
With its storefronts facing Market Street, the new Lanerossi store, designed by ThirtyOne Design, a studio founded by Architect Claudia Campone, offers a versatile layout designed to offer ever-changing suggestions to customers.
The exhibition space, divided into two rooms, houses the latest blanket, plaid, pillow and best-selling collections on the ground floor, while the mezzanine houses a meeting area. The two areas, joined by an iconic spiral staircase, feature a color palette inspired by the Vicenza area and the company.
The place is illuminated by Eidos track projectors and Axel downlights from Castaldi Lighting, ultra-compact products with a high technological profile. The wide range of optics and various accessories guarantee precise, high-efficiency beams, offering the possibility of installing Eidos and Axel in many different contexts.
© testo: Lanerossi
